Hypebeast culture? What is it?

Some may misinterpret it as the evolution of streetwear. But if we analyze and summarize it in one sentence it would be something like...

"The act of consuming and exhibiting luxury streetwear brands".

Therefore, in our opinion, we can pigeonhole it within a manipulated and altered culture that does not respond to any concrete need. All this if we analyze it with a philosophical and sociological approach. 

"This select group is not interested in collecting music CDs or books. They are interested in displaying their clothes as if they were trophies."

So...who can we call a HypeBeast person?

They can be all individuals, not necessarily educated, who collect overpriced fashion items.  Therefore, the aesthetic taste of that person is displaced to another plane and the priority is to know how much a garment is worth.

If we talk about reference brands in the Hypebeast world we can suggest Supreme, Palace, Bape, Anti Social Social Club, Of White, Jezzi...to name the first ones to lead the market.

More than just taste and mix and match. You have to know how to buy

So if you are a fan of luxury brands and you feel attracted by the Hypebeast culture we hope one day to value your collection. 

Lofi Hop (@lofilop)
Copywriter and designer
Editor and designer. I was born in the United States but live in Europe. I am the son of Italian and German immigrants. I studied fine arts in Chicago and then specialized in fashion design in New York.
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